Claire created 4 emergency boxes for The Guardian Weekly's latest experiential and OOH campaign. Designed by Sam Jacobs, the experiential "pop-up paper push" went live in Berlin, where passersby could physically break and take a copy of the magazine. The 4 boxes were fabricated to house removable magazines and rigged by hidden magnets. This allowed for the magazine to stay in place, but also to be effortlessly lifted. The glass panels are breakable SFX glass, so no one was hurt in the process!
Read more about the campaign here
Creative Director/Design: Sam Jacobs
Director: Dan Castella
DOP: Tom Goudsmit
Hand model: Ida Ghostalo